Independent ad agency RPA has hired Marlon Hernandez for the role of VP, group creative director, Digital Group. Hernandez will report to EVP, chief creative officer Joe Baratelli and will manage the Digital Design group and guide digital programs for all clients, according to a press release.
Hernandez comes from Saatchi & Saatchi L.A., where he was a creative director. In his role there, he led the Platform Design team, which creates and manages Toyota’s digital presence across multiple consumer touchpoints.
“Prior to Saatchi, Hernandez was at TBWA\Chiat\Day, and Crispin Porter + Bogusky where he was digital design director. Before that, he gained experience at R/GA and ATTIK, NY,” the release stated. “He has created interactive experiences and developed brand-identity systems and design standards for clients like Bank of America, Aetna U.S. Healthcare and the U.S. Postal Service. His brand experience extends to Pepsi, Tostitos, Adidas, Burger King, Microsoft, Volkswagen, Nike, Subaru, Verizon Wireless, and IBM.”
