Ride sharing app, Uber is getting a new look and it will be much faster, according to Uber’s November 2nd announcement.
“Since our last redesign in 2012, our app has become complicated and harder to navigate,” stated the release. “To recapture the clean and simple aesthetic of the original Uber experience—without sacrificing the choice our riders now expect—we rebuilt a faster, smarter rider app completely from the ground up.”
The new Uber app will learn from the user’s routines so frequent riders will have a more customized experience as the app predicts where you could be headed. The new app will also sync with your meetings and appointments which will automatically appear as shortcuts, saving time and increasing convenience.
Additionally, the new redesign will made it easier to compare the cost of all your options with upfront fares and for uberPOOL and uberX, you also see an estimated arrival time.
The new rider app is rolling out globally on iOS and Android over the next several weeks.
Uber also plans to implement a quicker way to meet friends without texting back and forth about locations. The new feature will enable users to set a person as a destination as long as your contacts are synced and they share their location with you.
“After all, you use Uber to get somewhere—or to someone,”stated the release. “And by starting with your destination, we can tailor the journey to you.”
But that’s not all.
The company also wants to make sure you make the most of your ride.
“Soon, we’ll offer more experiences tailored around where you’re going,” the release explained, elaborating on the customized experience.
These changes would give riders the opportunity to:
Using Uber to get to the station? Check Transit to see upcoming departures for the train, bus, and subway.
Headed somewhere delicious? Browse Yelp reviews right from the app.
Exploring a new neighborhood? Use Foursquare for tips on what to do and where to go next.
On your way to friends? Play with exclusive Snapchat filters or stream your favorite songs on Pandora to get you in the mood.
And if UberEATS is in your city, order food on the way home so you and your burrito can arrive together.
The Verge, a publication that examines how technology will change life in the future for a massive mainstream audience, shared their take on Uber’s announcement on their website.
“The new feed is a design decision that adds more clutter just as Uber has gone to great lengths to streamline it; it is clearly part of a move to keep people more engaged with Uber as a service that offers more of an experience than just transportation,” the article stated. “Kalanick said Uber is “not in the advertising business” when asked whether this would be a place for ads to live, but said there might be special offers for a specific destination listed in this part of the app.”
