Orvis, the premier outfitter of outdoor adventures, has appointed New York-based creative shop Hyperbolous to partner with Washington DC-based digital firm Chong + Koster. to …
marketing
The One Super Bowl Advertising Mistake That Could Cost Millions
Jeff Navach, the Vice President of Marketing for programmatic vertical search platform MediaAlpha shares his thoughts.
Brands spend $5 million or more on Super Bowl ads to reach one of the largest television audiences of the …
Agencies Predict 2017 Trends for DIVERGE: Influencer Marketing, Live Video, & More on the Rise
As we enter 2017, many wonder what advertising and marketing trends we should keep an eye on. Last month, several …
Lexus Unveils LED-Covered LIT IS with Premiere of Dua Lipa’s “Be the One” Music Video
DIVERGE talked to Mariko Kusumoto, Lexus National Marketing Communications Manager, to hear the story behind the concept.
On December 5th, Lexus unveiled a custom new 2017 IS, wrapped in 41,999 programmable LEDs that turn the car into a …