Starbucks has finally unwrapped their holiday plans by introducing the 2016 Holiday Red cup on November 10th. The red cups from Starbucks are back to signal that the holiday season is beginning, the company announced.
“We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” said Sharon Rothstein, Starbucks global chief marketing officer, in a press release.
We crafted coffee. You made it art. Cups warm a hand, beauty warms the heart. #RedCups pic.twitter.com/3QmdvoNM0S
— Starbucks Coffee (@Starbucks) November 10, 2016
The cups have been a subject of controversial comment, some for celebrating Christmas and others like the green cup released last a few weeks ago to symbolize unity.
This year, for the first time, Starbucks red cups will feature designs created by customers with 13 distinct cups in stores. Starbucks received over 1200 submissions from 13 countries. Many of the images were featured in an online cup collection.
In the end, 13 customer designs, which will be showcased in over 25,000 stores in 75 countries, were selected from six countries to represent the collective spirit of the holidays around the world. Their designs will be showcased on the holiday cups served in the more than 25,000 Starbucks stores in 75 countries.
“We loved how the red cups with white designs naturally created a collection,” said Dena Blevins, creative director, Starbucks Global Creative Studio in the press release. “They hang together as one idea, but each expression is unique.”
“People will be walking around the street in Shanghai, New York and London carrying these cups,” Blevins added. “We love that this year our customers’ artistry can play a part in brightening someone’s day.”
