GoDaddy Introduces “The Internet” in This Year’s Super Bowl Spot

GoDaddy Inc, known for it super bowl ads, has pre-released its new Super Bowl commercial ahead of the big game.

The new Super Bowl commercial is called “Good Morning” and introduces a new character, who personifies the Internet, and the idea that no one knows the Internet like GoDaddy. The thirty-second spot is filled with visual Internet references and tech gags to keep you occupied and laughing.

The campaign also is a promotion for GoDaddy’s innovative GoCentral, a new service that combines a mobile-optimized website builder with an integrated set of marketing and e-commerce tools to help get people’s ideas noticed online, which means that users don’t need technical skills in order to build their professional website in less than an hour, even on a mobile phone, according to a statement.

“Our new GoCentral service deserved a Super Bowl-sized launch, and our ‘Internet’ character definitely delivers,” said GoDaddy Chief Marketing Officer Barb Rechterman, in a statement. “Think about how the Internet, universally, changed how we live, work, shop, communicate, connect and entertain. We pay homage to so much of that in our new Super Bowl spot, which is packed with visual humor aimed at men and women of all ages. In fact, we came home with enough awesome footage for two or three commercials – we’re saving the best of it for a special Super Bowl Sunday Internet-Only version at GoDaddy.com.”