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millenials

Transitions Launches First Millennial-Focused Eyewear Ad Campaign

The campaign, produced by Havas Lynx, introduces the lens brand to the next generation of eyewear consumers – the highly engaged millennial demographic – by creating an emotional connection and featuring real-life situations

By Editor on March 06, 2017 - 09:21 America/New_York

Acknowledging light’s pivotal role in a person’s ability to enjoy both day and night, Transitions has launched their new advertising …

Millennial Mentor Pauleena Reid New Girl on the Block

Millennial Mentor Pauleanna Reid: Mentors have been a part of my life since 2009

Reid shared what moments in her life lead her to this career path.

By Editor on March 02, 2017 - 03:44 America/New_York

Pauleanna Reid, is an author, celebrity ghostwriter, mentor and speaker. Based in Toronto, Reid travels the world inspiring others and motivating …

McDonald’s and Leo Burnett London Spoof Coffee Culture in New Ad

The campaign comprises TV, radio, OOH, press and social and the first burst breaks on Friday 17th February running until Sunday 26th March.

By Editor on February 21, 2017 - 03:57 America/New_York

Leo Burnett London is making fun of the urban hipster coffee culture in its latest campaign for McDonalds McCafé. Michelle …

millenials, gen y, gen z, Barkley, advertising agency, marketers, pivotal, diverge now,

New Gen Z Research Introduces “Pivotal” Generation for Marketers

Advertising agency Barker conducts study to look at Gen Z and how marketers can target them.

By Editor on February 16, 2017 - 05:08 America/New_York

A new study is pointing out that marketers are already making a crucial mistake in how they perceive Gen Z, the …

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