Leo Burnett London is making fun of the urban hipster coffee culture in its latest campaign for McDonalds McCafé.
Michelle Graham-Clare, Marketing Manger at McDonald’s said, in a statement: “McCafé is our challenger brand, taking the complicated, expensive and sometimes intimidating world of café culture and making coffee accessible to everyone. Our campaign illustrates how McDonald’s is the antithesis to the complication, in a fun and relatable way. We serve great quality coffee simply, conveniently and at an affordable price: ‘Great tasting coffee, simple’.”
The campaign focuses on simplicity and great taste over expensive cost of coffee, variety of options and extravagant menus. The ad shows overwhelmed customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.
The campaign comprises TV, radio, OOH, press and social and the first burst breaks on Friday 17th February running until Sunday 26th March.
“We’re reminding people that if you’re simply after a great tasting cup of coffee, without the fuss, then McDonald’s is the place for you.,” Matt Lee, creative director at Leo Burnett, added. “If you prefer an artisanal Amazonian blend, served with a rumour of yak’s milk in a reclaimed jam jar, then you might want to go somewhere else.”
CREDITS
Creative Director Matt Lee and Pete Hayes
Art Director Matt Lee and Pete Hayes
Copywriter Matt Lee and Pete Hayes
Graphic Designer
Account Director Simon Hewitt – Board Account Director
Sam Houlston – Account Director
Emily Reed – Senior Account Manager
Gracie Smith – Account Executive
Agency Producer David Riley
Photographer
Director/ Production Co Tony Barry / Knucklehead
Producer Sara Cummins
