The National Football League released a new TV commercial starring Super Bowl Babies saluting legends of the game. The commercial, created by Grey New York features baby look alike of Pro Football Hall of Fame members Coach Mike Ditka, Michael Irvin, Coach Vince Lombardi, Joe Namath, Coach Bill Belichick, Marshawn Lynch, and Von Miller.
The spot will appear prior to the start of the third quarter of Super Bowl LI on Sunday, February 5 on FOX.
The new commercial – “SUPER BOWL BABY LEGENDS” – expands upon last year’s “The Super Bowl Babies Choir” spot, which highlighted how every year since 1968 Super Bowl Babies have been born to fans of the winning team.
In the current ad, Super Bowl Babies explain what the true inspiration is behind the making of that family and how the greatness of Super Bowl players, coaches, and legends on that night inspire their creation, the release explained
“You’re the Inspiration” by Grammy Award-winning and multi-platinum selling band Chicago plays in the background as star baby look-alikes appear on screen in quick succession.
“We are excited to build upon the success of last year’s Super Bowl Babies campaign,” said Dawn Hudson, the NFL’s Chief Marking Officer, in a statement. “Through our new spot, we wanted to celebrate the players, coaches, and legends who have helped make football America’s game while also engaging viewers of all ages in a fun fashion.”
The spot concludes with a final “Who’s Next?” with Atlanta Falcons running back Devonta Freeman eyeing Coach Belichick with the Super Bowl trophy between them.
Behind-the-scenes footage of the making of the spot will be released, along with 10-second teasers introducing the Super Bowl Baby Legends, to support the commercial.
CREATIVE AGENCY
CHIEF CREATIVE OFFICER: Andreas Dahlqvist
CREATIVE DIRECTOR: Mike Cicale
EXECUTIVE CREATIVE DIRECTOR: Jeff Stamp and Leo Savage
ACCOUNT DIRECTOR: Alan Perlman
GROUP CREATIVE DIRECTOR: Joe Mongognia
CREATIVE AGENCY: Grey New York
STRATEGY DIRECTOR: Tony Lederer
ACCOUNT EXECUTIVE: Lucy Hallowell
PROJECT DIRECTOR: Hank Romero
SENIOR STRATEGIST: Ben Michaels
ASSISTANT ACCOUNT EXECUTIVE: Michael Jones
OFFLINE
PRODUCER: Lena Lobel
HEAD OF PRODUCTION: Jen Sienkwicz
EXECUTIVE PRODUCER: Sarah Roebuck
EDITOR: Patrick Colman
EDIT COMPANY: Final Cut
POST PRODUCTION / VFX
VFX SUPERVISOR: Betty Cameron
POST PRODUCTION HOUSE: Significant Others
CREATIVE DIRECTOR: Dirk Greene
COLOURIST: Color Collective
PRODUCTION COMPANY
PRODUCTION COMPANY: Partizan
PRODUCER: Jeff Rohrer
HEAD OF PRODUCTION: Molly Griffin
EXECUTIVE PRODUCER: Lisa Tauscher
DOP: Bob Yeoman
DIRECTOR: Antoine Bardou-Jacquet
