The cell service provider had 4 ads and three minutes of commercials during the Super Bowl. The ads featured a all star lineup including Justin Bieber, Snoop Dogg, Martha Stewart, NFL legends legends Joe Montana and Mike Singletary, and Kristen Schaal.
Last Thursday, T-Mobile debuted #UnlimitedMoves, featuring Justin Bieber, Rob Gronkowski and Terrell Owens, on the TODAY Show. According to T-Mobile, it was watched over 12 million times on just YouTube and Instagram —before the game even started.
On Friday, the company announced another spot with the odd team of Martha Stewart and Snoop Dogg.
The ad, #BagOfUnlimited is full of humor and makes a case of #BagofUnlimited.The two start with you might even say it’s all that and…” and list everything from sweaters to more.
T-Mobile also had asurprise for viewers with their and #TheSafeWordisUnlimited campaign.
Based on 50 Shades of Grey, Kristen Schaal took on the pain of wireless in a spot called #Punished. Although, only one 30 second ad was planned, they ended up releasing an extra 60 seconds after watching the extra cuts.
