Lexus used their Super Bowl spot to feature the Lexus LC performance coupe and redesigned Lexus LS luxury sedan. The ad, titled “Man & Machine” features dancer Lil Buck and the latest single from Sia, “Move Your Body.” The spot shows the relationship between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models.
“Lexus’ newest models reaffirm the brand’s performance, engineering, design, and craftsmanship prowess,” said Brian Bolain, general manager, Lexus Marketing, said in a statement. “The LC and LS were built from the ground up to satisfy the most demanding and discerning luxury buyers, and reflect a brand ethos that aligns with the world’s best luxury lifestyle brands.”
Minnie Driver also debuts as the new voice of Lexus.
Team One is the agency responsible for the ad, which was directed by film and music video director Jonas Åkerlund with styling from B Åkerlund.
Lexus also released a behind the scenes ad.
Credits:
Client: Lexus
Agency: Team One
Chief Creative Officer: Chris Graves
Creative Director: Kathryn Nyquist
Associate Creative Director: Ryan DiDonato
Account Director: Amy Oars
Management Supervisor: Jay Thongnop
Account Executive: Kellen Laker
Senior Producer: Leah Bohl
Director of Project Management: Sylvia Gutierrez
Program Manager: Jamie Lau
Business Affairs: Janet Anderson
Production: Serial Pictures
Director: Jonas Akerlund
Post Production: Chimney Pot
Stylist: B Akerlund
Talent: Lil’ Buck
Song: Sia “Move Your Body”
